Blue Cross Blue Shield of Illinois
One-page to facilitate high-level discussions. Senior Leadership Team Leadership Meeting. Designed, wrote.

ITG Customer Connection
Newsletter-style monthly report. Defined editorial and production process, saving client 66% per unit. Designed, cowrote.

AGB eNewsletters (Aetna Global Benefits)
Quarterly newsletter sent by e-mail in HTML and Text formats. Long and short versions of each. I planned/scheduled, chose the topics, arranged interviews, requested third-party content, ghostwrote, edited, and worked with various people in production to have it sent, and then ensured it would be linked and archived in appropriate places.
First Quarter 2005 (includes 2004 summary)
Fourth Quarter 2004
* Used Word

Manufacturing Counts
Monthly strategic message templated newsletter for key clients of Chicago Manufacturing Center. Developed, ghostwrote messages to highlight expertise of CMC.
* Used Quark, Illustrator, Photoshop, Acrobat

Silver Wings Travel Plus
Wrote weekly and did layout newsletter for use in subscriber-based e-mail marketing. Customized template to fit specific needs within UAL's style. Created both text and htm versions of every e-mail.
client: UAL Loyalty Services (division of United Airlines)
* Used Dreamweaver, Photoshop, ImageReady, BBEdit, Fetch!

Sample 1A TEXT Sample 1B HTML Sample 2A TEXT Sample 2B HTML Sample 3A TEXT Sample 3B HTML

Sample 4A TEXT Sample 4B HTML Sample 5A TEXT Sample 5B HTML

Brochures

Growth Management Services Brochure —Chicago Manufacturing Center
Developed overall marketing communications plan for department with executive staff.
Planned, wrote, designed, managed printing and mailing.
Four-color. Used Quark, Illustrator, Photoshop.
Part of direct mail strategy. Used by CMC staff in sales efforts.
Side One (101K)
Side Two (115K)

Sewn Products Services Brochure —Chicago Manufacturing Center
Developed overall marketing communications plan for department with executive staff.
Planned, wrote, designed, managed printing and mailing for internal business department.
Four-color. Used Quark, Illustrator, Photoshop.
Part of direct mail strategy. Used by CMC staff in sales efforts.
Side One (113K)
Side Two (113K)

Mattanot Jewish Gifts Catalog — International Fellowship of Christians and Jews
Chose products. Negotiated, purchased, priced.
Planned, wrote, designed, managed printing and mailing.
Four-color. Used Quark, Illustrator, Photoshop.
Part of direct mail strategy. Used by CMC staff in sales efforts.
Cover One (35K)
Cover Two (40K)
  * Inside (148K)
Cover Three (42K)

Press/News Releases

• Developed concept, strategy and content. Worked with executives to ensure accuracy. Worked with outside PR agency to do follow-up, story placement.
  
  Sample 1 Aetna Global Benefits
               AGB Responds to Tsunami Disaster: A Message to Plan Sponsors and Members
  
  Sample 2 Chicago Manufacturing Center
               LEAN MANUFACTURING MAKES COMPANIES MORE COMPETITIVE
  
  Sample 3 Chicago Manufacturing Center
               MANUFACTURING EXECUTIVES TO DISCOVER "FORMULA FOR MANUFACTURING SUCCESS"
  
  Sample 4 Message Strategy/Bromma Conquip
               BROMMA ANNOUNCES NEW SCHEDULE OF BROMMA UNIVERSITY SPREADER TRAINING COURSES
  
  Sample 5 Chicago Manufacturing Center
               Crain's Chicago Business. Cowrote article highlighting clients.
  
  Sample 5 Chicago Manufacturing Center
               CMC APPOINTS BOARD MEMBERS — Tony Kobrinetz and Don Turner

Sales Sheets

CMC Sales Fact Sheet
Used by CMC staff in sales efforts.

Growth Management Services (1)
Used by CMC's GMS sales team as overview of services. Used on official letterhead.

Growth Management Services (2)
Part one of multi-tiered service offering. Used by CMC's GMS sales team. Used on official letterhead.

Growth Management Services (3)
Part two of multi-tiered service offering. Used by CMC's GMS sales team. Used on official letterhead.

Growth Management Services (4)
Part three of multi-tiered service offering. Used by CMC's GMS sales team. Used on official letterhead.

HungarianBookstore.com
* Use Dreamweaver, Photoshop, HTML, Acrobat, Illustrator

• Developed, wrote and marketed bilingual (English and Hungarian) online bookstore and directory publisher geared toward serving Hungarians in America, and those interested in Hungarian culture
• Site offers 20,000 products: books, music, DVDs and periodicals
• Provides crucial cultural information and directories of American Hungarian restaurants, churches, grocery stores, medical professionals
• Manage one Hungarian language freelancer
• Pursue and manage multiple vendor and affiliate relationships including amazon.com, Commission Junction and LinkShare
• Manage online keyword advertising, including Google AdWords, AdSense and Overture
• 20,000 page views/month, with solid top 10 and top 100 Google search results

Central DuPage Hospital
Webmaster. Oversaw relaunch as part of overall marketing plan. Developed long-term plans for continual maintenance. Developed new pages. Aligned site to be search engine optimized.

Quickset.com
Oversaw relaunch for surveillance camera manufacturer. Worked with external agency for design. Aligned site to be search engine optimized.

Chicago Manufacturing Center
* Used customized version of FrontPage, Photoshop, Illustrator. Also, used HTML, minor Javascript

Managing editor of website. Developed entire site. 95% of the textual content is mine. I created the structure, aligning it to be attractive to search engines, yet user-friendly for our target market. Worked with ISP host to troubleshoot, to create templates, and otherwise enhance features.

International Fellowship of Christians and Jews

Managing editor of website, working with webmaster. Developed structure of entire site. Edited all content. Wrote 50% of content. Developed online purchasing area — chose products, worked with vendors.

DigitalWizard by InstallShield
* Used HTML, Excel

Wrote all content, including site reviews, help section. New product, developed all content. Site is no longer online, and redirects to Macrovision.

Seaview Tabletop 18x24" (453K)
For QuickSet. Produced for trade shows. Planned, researched, wrote, designed.

Integrated Video Tabletop 18x24" (1.99MB)
For QuickSet. Produced for trade shows. Planned, researched, wrote, designed.

10 Rules for Office Typography
PDF used internally for Chicago Manufacturing Center staff. Wrote.

We've Moved Front
We've Moved Back
Postcard announcing facilities move for CMC. Wrote and designed.

Allegiance Healthcare Internal Promotion
Promoted rollout of major SAP software implementation. Developed and wrote.

Generation Final Report (312K) - Tempus Public Foundation
Edited English (British-style) translation of Hungarian original for European Union/Hungarian government agency.

Amazon.com Book Reviews
One of Amazon's top book and product reviewers, and popular guides and essays (academic, humor, religious and political topics). Reviews are quoted worldwide. Gave lecture on reviewing at Toccoa Falls College (Georgia) journalism department.